Good
design is a crucial element in any online
communication – it makes a difference to our experience even
when we aren’t consciously aware of it. In design that consciously
focuses on beauty, that
difference can be significant.

Paying attention to beauty in
your design doesn’t just mean crafting a pleasing surface – though
Goddess knows a pleasing surface can be delightful. Beauty that reflects
a deeper multi-dimensional integrity can help ‘humanize’ technology;
its presence creates a welcoming environment where people want to stay
and play.

Designing with beauty in mind means paying attention to
the details, all the way through the process. Even things that seem
‘invisible’ like clean code, or keeping in right relationship with your
readers, clients and vendors inevitably ripples through to what can be
seen. Offering a clear navigation structure relaxes the mind; leaving
plenty of white space gives spaciousness and focuses attention on what
is important. All of it matters.

Beauty itself is full of
life and promise – it reflects an implicate wholeness, speaks to our
senses and connects us with nature. If we keep beauty at the center of
our lives and work, we can’t go wrong. 

Whether you design online
spaces for a living like I do, need a web presence that reflects your
professional needs and personal sensibility, have a community you want
to support and nurture, or just want a cool profile page on FaceBook, my Squidoo lens has some ideas and resources to inform & inspire
you in bringing more beauty to your online communications.

Join the Beauty Revolution
today! Do your part to Beautify the World Wide Web!

(Thanks to Nancy
White for the glorious photo that graces this post)