I get a lot of email communications, and most of them are fairly easy to delete, but one I almost always pay attention to is Very Short List, because it's full of really cool things and it's delivered in a concise and nicely laid out format.
The lastest issue of vsl featured this beautiful book by Frank Chimero. I'm probably the ideal target audience for an hook like this and I followed the link to find an elegant little website dedicated to the book, with a wonderful design sensibility, fancifully illustrated chapter headings, and a great story at its core.
Chimero raised the money to write the book through a campaign on Kickstarter. The disarmingly simple video he created to sell his idea to potential funders (who gave him a total of $112,159 towards the project) talks about the book being not only for designers, but for everyone who makes things. He says that's all of us, and that "The Future is Something You Make".
There's a video of him presenting at the 2011 Build Conference in Belfast, which is not short but what I watched of it was compelling and if the topic thrills you like it does me, it's probably well worth watching.
Of course I ordered the book (which is offered in both print and digital format), so I'll let you know if it's as great as his promotions for it are. I know I'm excited to find out!